UGG X Echaus Latta AW19 launch

To celebrate the launch of the UGG x Eckhaus Latta AW19 collaboration, UGG hosted a London Fashion Week party in the LN-CC store in East London.  There was a press and influencer gifting suite allowing fashion leader guests to choose a hero product from the UGG core collection. VIP guests were also offered a style from the limited edition Eckhaus Latta collection, strengthening the UGG's position as a fashion lifestyle brand. There were exclusive performances from Mahalia, Nick Grimshaw , Charlie Gosling and Betty Belle Thornton .