Le Chameau Virtual Launch - The Iris Boot

Le Chameau recently launched their lightest and most colourful boots to date – the Iris Collection. Aptly named after the Greek goddess of Rainbows, the Iris is available in seven delightful colours and inspired by the natural world around us. To celebrate the new collection, Halpern hosted 13 key fashion editors and stylists for a virtual launch. Kicking off with a Q&A about the brand and key features of the new boots with Le Chameau’s Head of Product, the editors embarked on a virtual flower pressing class hosted by Harriet Parry. After receiving a hamper full of their art supplies on the day of the event, the attendees were set with their very own flower press, pre-pressed flowers and all the tools to create their art – and their very own boots. Le Chameau is all about getting back to nature and exploring the outdoors and the Iris boots are perfect for this.