Dermalogica

From Thursday 15th – Saturday 17th we transformed pop-up space Carousel in Covent Garden’s Seven Dials into Destination Dermalogica. Primarily to launch the brand’s 2019 show stopper launch, Phyto-Nature Firming Serum which joins their AGE smart® range. The event also worked as the perfect platform to introduce Dermalogica’s services and core range to media, influencers, professional skin therapists and the general public who had the option to explore the space, shop and experience complimentary SkinSolver® treatments. The brand also hosted two sold out ticketed events in partnership with industry influencers Caroline Hirons and Emma Gunarvardhana: a skincare masterclass hosted by Caroline and Director of Dermalogica Education, Sally Penford and a live recording of The Emma Guns Show podcast in conversation with Sally.

Including pre-launch activity, Destination Dermalogica reached over 4.5 million people and were visited by 740+ people across the 3 days.