ZOEVA

To launch ZOEVA’s first ever complexion range, Authentik Skin Foundation, Halpern PR set up an intimate make-up masterclass inviting key press, influencers and make-up artists. ZOEVA brand founder and CEO, Zoe Boikou, joined expert make-up artists Hannah Martin and Lisa Potter-Dixon on a discussion panel where they explored Zoe’s incredible brand story and celebrated the new foundation launch – which is available in 44 shades.

Lisa and Hannah created looks on three models used in the campaign, whilst guests discovered the empowering story behind ZOEVA and enjoyed playing with the new product